The Malay Mail has an insider scoop that Air Asia is considering expanding their involvement in F1 by “having their own team”. If this is true, it will probably happen only later as Air Asia is currently still in a 3-year sponsorship deal with the AT&T Williams F1 team as one of their sponsors as parts of their international brand-building efforts.
An overseas F1 news syndicator have linked Air Asia to the BMW Sauber F1 team as a potential purchaser, however Air Asia has stated that their interest in F1 is still AT&T Williams for now and they will continue sponsoring them. If Air Asia expands its role in F1 with a deeper involvement with BMW Sauber F1 it would mean a Malaysian sponsorship “tagteam” of sorts as as the team currently already has a Malaysian sponsor – Petronas.
0 comments:
Post a Comment