GM to launch Chevrolet in Korea

Daewoo may be General Motors’ only established brand in the Korean auto market, but it will soon add another: Chevrolet. GM revealed today at the Busan motor show that it will begin selling bowtie-badged vehicles in South Korea in 2011.

The Alpheon is being positioned in the Korea market as a luxury model at the top of the Daewoo range. It is fitted with a 3.0-liter V6 and a six-speed automatic transmission. GM Daewoo said the car will go on sale in the second half of the year.

GM Daewoo says the "Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio." Much like its Korean couterpart, Hyundai, have made inroads into the luxury sedan segment with the Genesis model.






Press Release

GM Daewoo's All-New Luxury Sedan Debuts at 2010 Busan International Motor Show

Alpheon is GM Daewoo's entry into the upper-midsize segment

Busan, Korea - GM Daewoo Auto & Technology (GM Daewoo) unveiled its much-anticipated luxury sedan, the Alpheon, at the 2010 Busan International Motor Show today.

"With the introduction of the all-new Alpheon luxury sedan, we have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea," said GM Daewoo President and CEO Mike Arcamone. "I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea."

Another highlight of the GM Daewoo stand is a seven-seat compact multi-purpose vehicle, the Orlando show car, which is making its first appearance at an international motor show in Asia.

In addition, GM Daewoo has on display the Lacetti Premiere and GentraX race cars, and a Matiz mini-car artistically wrapped in pink.

With "Advancing Style" as its theme for this year's Busan International Motor Show, GM Daewoo has 18 vehicles on display that showcase its automotive industry design expertise.

Alpheon - Stylish Luxury Sedan

The Alpheon is based on the same GM global architecture as the Buick LaCrosse, one of the three finalists for 2010 North American Car of the Year.

GM designers and engineers from Asia, Europe and North America targeted the luxury sedan as a global product that would meet the highest quality and performance standards in the most sophisticated markets.

At first glance, the Alpheon's sculpting design flows in all directions, giving the vehicle a tightly wrapped appearance and a fast, coupe-like profile. Its dynamic and elegant body styling is highlighted by sharp side lines, short overhangs and fenders wrapped precisely around large wheel housings, giving it the presence of an upscale large sedan (2,837-mm wheelbase and 4,995mm body length).

With a unique emblem on its front "waterfall" grille, the Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio.

The innovative design philosophy continues in the Alpheon's interior. The flowing shape of its instrument panel design offers a distinct, confident and upscale impression. The refined look is an integrated center stack design that incorporates ice-blue light-emitting diode (LED) ambient lighting along with premium infotainment features. Adding to the use of soft-touch materials and low-gloss trim panels rather than traditional wood applications is indicative of exceptional and luxurious craftsmanship.

Powered by a 3.0-liter V-6 engine combined with a six-speed automatic transmission, the Alpheon will ensure responsive performance when it is launched in the second half of this year in Korea.

Photo Of New Car Daewoo L4X

Daewoo L4X


Daewoo L4X


Daewoo L4X


Daewoo L4X

Daewoo L4X

Daewoo L4X

The Daewoo Matiz Creative Picture

Daewoo Matiz Creative


Daewoo Matiz Creative


Daewoo Matiz Creative


Daewoo Matiz Creative


Daewoo Matiz Creative

The Best Daewoo Car 2009

Daewoo has been in existence much, much longer than most people realize as it turns out. For those of us in the United States, Daewoo is a newcomer to the automobile playing field but it has actually been in existence since the early 20th century.

Established in 1937, Daewoo started out as National Motor Company in Bupyeong-gu, Incheon, South Korea. The next stop along the way was its next name change to Saenara Motors. 1962 saw the company enter into collaborations with Toyota. This proved to be an unfruitful venture for Toyota who then pulled out of the company just 10 years later.

Once Toyota left, the name was changed again,this time to Shinjin Motor. About this time, General Motors expressed interest in the company. General Motors proposed a joint venture with the Korean company and it officially became General Motors Korea but the name was changed again in 1976 to Saehan Motor. It was not until Daewoo Group took over in 1982 that the company was actually known as Daewoo Motor.

Through out the 1990's the company expanded its markets and all its vehicles used basic General Motors models. The company continually suffered from financial difficulties and the Asian financial crisis only served to exacerbate the monetary problems the company faced.

General Motors finally made the move to acquire most of the company's assets. Shares were spread over a number of companies including Suzuki and SAIC . By 2004, General Motors would move to acquire shares equaling 50.9% making GM the major stockholder in the company.

The company has various plants scattered around the planet and the cars are assembled in several different countries including mainland China, Thailand, India and Colombia.

Daewoo's were originally marketed as the Daewoo Le Mans and Daewoo Racer. In 1998, three models were made and marketed for sale in the United States. The first to be introduced here was a sub compact known as the Daewoo Lanos (Lanos means pleasure in Latin), next came the compact car Nubira (Korean for "to go everywhere"). The next Daewoo released in the United States would be a mid size car named the Daewoo Leganza. Although the vehicles have proven somewhat popular overseas, sales in the United States have been sluggish from the outset.

General Motors finally pulled Daewoo from American markets and by 2003, no Daewoo built vehicles were offered in the United States. Daewoo has proven quite successful in other countries however and the decision was made to put more focus on those markets. Later that year, General Motors made the decision to drop the Daewoo name and rebrand the Daewoo with the Chevrolet marque.

Rebadged Daewoo's did so well in Israel that General Motors adopted this strategy for other countries. In most European markets, however, the original Daewoo brand name remained until late in 2004.

A diesel engine was added to the Daewoo line up for the first time in 2006 and was offered overseas in the Holden Captiva and the Daewoo Windstorm.

The future of the Daewoo line up remains up in the air as General Motors struggles to regain its footing amid swirling financial storms. At the moment, the fate of General Motors itself is undecided and 2009 will be a telling year for the auto-manufacturing giant.

About the Author

Ronnie Tanner is a contributing writer at SWEngines. He writes about used Daewoo engines and choosing this as an alternative to costly car purchases.